Lab Studio OS
The member operating system for high-touch fitness studios.
A white-label member platform for boutique fitness studios that combines coaching, booking, progress, commerce, and community to deepen retention and increase revenue per member.
The member operating system for high-touch fitness studios.
- 01Onboard each member
- 02Plan and book
- 03Track progress
- 04Retain and upsell
Market opportunity
$4B+projected global Health & Fitness app IAP in 2025
Why this opportunity now
Digital fitness spending is large, but the sharper opportunity is independent studios that want a premium member experience without funding custom software.
Commercial readiness
What is ready today.
Current capabilities that can support a pilot, sale, partnership, or licensing discussion.
- 01
A complete member experience is already operating against a real studio use case.
- 02
The commercial surface spans the full member lifecycle: onboarding, coaching, booking, progress, community, and commerce.
- 03
The reference studio creates a credible demonstration asset for selling the same outcome to comparable operators.
Investment thesis
How value is created.
- Target buyer
- Independent gyms, boutique studios, high-touch coaching businesses, and small fitness franchises.
- Revenue model
- An implementation fee plus per-location subscription, with premium engagement and commerce modules.
- Go-to-market
- Use the reference studio as proof, then sell a fixed-scope white-label package through founder-led outreach and fitness-industry partners.
- Competitive advantage
- Operator-informed member workflows, a premium branded experience, and retention data created across the full customer relationship.
- Likely strategic buyers
- Gym-management platforms, franchise systems, coaching networks, and payments-enabled fitness companies.
Key investment consideration
Excessive customization and integrations can erase subscription margins. Standardized onboarding must come before broad expansion.