EB28EB28Venture Studio · Opportunities

Working products · Selective capital · 2026

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06Reference product · Boutique fitnessLaunch candidate

Fitness member experience

Lab Studio

A complete member experience that can test a white-label studio thesis.

A production-grade fitness member experience covering onboarding, workouts, nutrition, progress, community, shop, and coaching.

Discuss this opportunity ↗Visit Lab Studio ↗
Launch candidateReference implementation
Fitness member experience

A complete member experience that can test a white-label studio thesis.

  1. 01Onboard the member
  2. 02Plan and book
  3. 03Track progress
  4. 04Retain and expand

Investor classification

Launch candidate

A working asset with a defined next value milestone.

This product is available for the kind of conversation that fits its stage: commercial investment, distribution, licensing, or acquisition.

The opportunity in plain English

The customer, the problem, the offer, and how it makes money.

Target customer
Boutique studios and high-touch coaching businesses if a repeatable white-label offer and commercial rights are established.
Costly problem
Independent studios want a premium branded member relationship but custom software can be too expensive and difficult to maintain.
Product offer
A reference implementation that could become a standardized branded member platform after commercial rights and onboarding economics are proven.
Pricing today
White-label pricing and the commercialization agreement will be established before the offer expands beyond the reference studio.

Where it stands

What is working today—and what comes next.

Full productmember experience across the operating lifecycle

Working today

  1. 01

    The product covers the full member lifecycle in a polished mobile experience.

  2. 02

    The reference build is concrete enough to demonstrate to comparable studio operators.

  3. 03

    App Store release work establishes product-delivery capability.

The next stage will establish

  1. 01

    A packaged white-label offer and the first paid studios will establish pricing and retention impact.

  2. 02

    Commercial rights must be documented before the product is offered beyond the reference studio.

  3. 03

    Pilot onboarding will establish the true cost of customization and integration.

Why it could become valuable

How customers arrive, why they stay, and where the upside can come from.

Revenue model
A proposed implementation fee plus per-location subscription, with the final package set through the first paid pilots.
Distribution
Founder-led outreach to comparable studios and fitness-industry partners after rights and packaging are resolved.
Customer alternatives
Gym-management platforms, off-the-shelf member apps, or fully custom development.
Potential advantage
A premium experience and standardized studio playbook could differentiate the product, but the current asset is product proof—not a proven business.
Route to investor value
Potential white-label software cash flow or strategic licensing to a gym-management platform, subject to rights and paid-pilot proof.

Next value milestone

Confirm commercial rights, define a fixed-scope package, and sign three paid studio pilots with a standardized onboarding process.

This is the operating goal for the next stage, not a forecast or guarantee.

  1. 01

    Document the commercial rights and define the repeatable offer.

  2. 02

    Package a fixed-scope studio onboarding process.

  3. 03

    Recruit three paid pilots and measure delivery cost.

What could get in the way

Unresolved commercialization rights, one-off customization, and integration work can erase software margins.

Ownership and operating structure

A partner/reference build that can become a commercial opportunity once expansion rights and the repeatable offer are documented.

Product and market evidence

Lab Studio ↗